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Good posts deserve
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The 10 formatting rules to run every LinkedIn post through before you publish.
The gist
Run every post through this before you publish.
Formatting doesn't make a weak post good, but bad formatting stops a good post from being read. Three rules to start with:
- Hook in the first two lines. LinkedIn cuts off after about 210 characters and shows “…more”. Your scroll-stopper must land before that.
- One thought per line. On mobile, paragraphs become walls. White space is your only real formatting tool.
- End with one real question. Not “Agree?” or “Thoughts?”. A genuine question about their business.
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Get the complete LinkedIn Formatting Checklist
- Interactive 10-rule pre-publish checklist
- The line-break trick
- The full do/don't table
Unlocked. Here's the complete LinkedIn Formatting Checklist.
The 10-rule pre-publish checklist
Tick each one off before you post.
0 / 10 checked
The line-break trick
When you paste a draft into LinkedIn, it often collapses your blank lines into one block.
- Write directly in the LinkedIn box whenever you can. Line breaks behave correctly there.
- If you paste from a doc, re-add the blank lines after pasting, or draft in a plain notes app first (not Word, which adds hidden formatting).
Do / Don't
Do
- Short, punchy first line
- Plain text, let words carry it
- Lots of white space
- 3 hashtags at the very end
- A real question to close
- Link in the first comment if needed
Don't
- Long hook that gets cut mid-sentence
- Unicode bold or italics
- Dense paragraphs
- 6+ hashtags, or hashtags mid-text
- “Agree?” or “Thoughts?” bait
- A link inside the post body
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